There is no doubt that in today’s age of responsive websites, it is pointless to design a website without responsiveness. In order to enhance the look of today’s web design for users and to make it easier to use the website on different devices, the website has to be responsive. We are seeing how fast the use of tablets and smartphones has increased, along with desktop computers. So now people want to visit any website using a tablet or smartphone. So the importance of mobile-friendly websites has increased many times. It is now important to increase the best user experience of website visits on smartphones and tablets. So the demand for responsive web design has increased tremendously in the web designing sector.
Responsive web design but a very old concept. The layout of a website was first designed in 2002 to suit the width of the viewport of different types of browsers. Over the past few years, responsive web design has become essential to make it easy to visit and use a variety of websites, from smartphones to large desktop browsers. So, over the last few years, Responsive Web Design has become an ideal way to design a website as a way to ensure the best user experience.
Because, to improve the user experience, web-browsing capabilities needed to be improved a lot. It was very challenging for a website to look the same on a desktop computer, a laptop with a small monitor, a tablet, or a smartphone of different sizes. Although the feel of a desktop computer is not available on small tablets or smartphones, there was a need to think about the benefits of huge users of tablets and mobiles. Also keep in mind the screen size of different devices, pixel-resolution, and much more, the need for responsive web design increased.
If you are a digital marketer and SEO is a key component of your digital marketing strategy, then a mobile-friendly website or responsive web design is essential for you. We all know this information, the amount of mobile sales has already exceeded the sales of desktop computers. Moreover, the number of mobile internet users has now surpassed that of desktop computer internet users.
What is Responsive Web Design?
In a word, responsive web design is a method of setting up and coding a website. It provides the best experience of displaying a website, with minimal resizing, and the best user experience when visiting a website with scrolling. Responsive web design is one of the reasons why a website can be viewed normally and smoothly from any device or screen size.
In 2015, Google announced that responsive and mobile-friendly websites would get better results in their search rankings. This means that Google changes several algorithms for ranking websites in search engines. That means-
- Must have the ability to read text from any screen size device without zooming.
- There can be no obligation to swipe from right to left.
- There should be enough space to tap any target, etc.
Ever since this announcement, the popularity, and importance of Responsive Web Design has been increasing day by day.
The Importance of Responsive Web Design
The main goal of a website is to make it easy to present information to everyone. Once the Internet was used only from desktop computers, but now the situation is different. A survey conducted in 2019 found that 37% of Internet users are using the Internet from People’s smartphones. Another statistic shows that 45% of Americans use smartphones and 31% use tablets. With a large number of mobile internet users, the layout of the previous era is definitely not suitable for them. Zooming in on a website, or swiping from right to left is just as annoying as wasting time. It also becomes difficult for users to understand the information on the website. People want to get information from a website easily and fluently, so currently, the importance of responsive web design is paramount.
Also Read: Most Popular WordPress Ecommerce Themes
Responsive web design will be established as a sustainable idea in the future. But more importantly, Responsive Web Design has several advantages. In this article, we will highlight some of the features and benefits of Responsive Web Design. This will give you an idea of how your website and business or blog can benefit from using Responsive Web Design.
Advantages of Responsive Web Design
Responsive web design has many advantages. It will contribute to your SEO, conversion rate, user experience, and growth of your business. This will have a lot of positive effects on the website-related business. Here are 7 important advantages and benefits of Responsive Web Design.
1. Improved User Experience
A responsive website provides a better user experience. The best indicator of increasing user experience is how long the user has been on your website. If your website is difficult to visit, if the user has to constantly zoom in to see different info, then visitors will not stay on your website for long.
But if your website changes responsive as the screen size changes, your visitors will have no problem clicking on menus and various link buttons and filling out forms. As a result, they will have a better user experience and visitors will spend more time on your site.
2. Super Flexible
Using responsive web design websites is very smooth and looks great. This is because the contents of the website come automatically to all screens and show all the text, images, graphs, and all kinds of info on the screen of the specific device, which gives the user flexibility and increases the user’s interest in your website. Just as it is annoying to see a website without responsiveness by zooming in on a small device or swiping left and right, the website loses its smoothness. So making the website responsive will make your website look very beautiful and increase user flexibility.
3. Mobile traffic will increase
Statistics show that in the last third of 2019, 52% of the world’s web traffic came from mobile devices. And that’s actually half of all internet traffic. This means that the importance of Responsive Web Design can never be overlooked. You can understand how many visitors come to your website from mobile devices and how much time they spend on your site. When your website is seen in all kinds of viewport, you can notice an increase in traffic from mobile devices. And you can also go to the search console to see how long users of any device are visiting your website.
4. Good for search engines
Another benefit of responsive website design is the increase in search engine rankings. Responsive web design is not something that will benefit your visitors. It will also help increase your website’s ranking in various search engines. This will increase the website traffic, which means that your website posts will reach more people.
Since 2015, Google has been displaying information about your website on search engine results pages based on whether your website is responsive. This is an important ranking signal. If your website is not responsive, your website information will show up at the bottom of the search engine results page. If it were responsive according to the Mobile-Friendly Test, it would show up at the beginning of the page.
5. Social sharing increased
Responsive web design will help increase the social share of your content. This is a great advantage and benefit of responsive website design. The use of Responsive Social Media buttons along with Responsive Content will make it easy to share your site pages even on small screens. It will help increase your credibility and gain new audiences. As a result, your website will get more traffic and conversions. At the same time, social signals will indirectly affect your search engine rankings. This is because search engines can understand the ever-increasing engagement and search demand.
6. High conversion rate
Spending more time on your site and having a lower bounce rate will create a positive user experience and credibility for your visitors. This will increase the conversion rate. Conversion rates may be based on signing up for your newsletter, purchasing something from a website, or making a call. The conversion rate of smartphones is 64% higher than that of desktops and this explains why responsive web design is needed.
7. Website Analysis
If your website has two similar versions for desktop and mobile, you need to track two sets of website analytics to find out where your visitors come from and how they use your content. With Responsive Web Design on the other hand, you can easily find out the current status of your website and you don’t have to use multiple data analyzers for this. In this case, you can calculate which device visitors are using your website from, which page they are leaving from, and how long they have been on your site.
Vector used: Freepik